It seems that new communications channels go from early adapter to mass adoption much, much quicker these days. Tech Crunch has reported that Sky News has appointed Ruth Barnett as its first Twitter correspondent. Her role will include monitoring the increasing number of 'tweats' that cover breaking news stories that are communicated through the micro-blogging service.There has been a lot of talk about the value of Twitter recently. But even if this appointment is more about publicity than news gathering it does indicate that PR consultants really need to understand the service and its role within the social media ecosystem if they are to provide clients with sound counsel.
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