If you handle the PR for a FTSE 100 company and you don't know your Twitter from your Plurk then beware.PRCA member Cow PR has identified that 7/10 FTSE companies have not registered their company or brand ID on micro-blogger Twitter, leaving them open to hijacking. This happened to Exxon over the weekend.
You can read more at Cow Times.
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1 comments:
I wonder if Cow PR have claimed their Twitter ID from Mr Waddington at Rainier yet? ;-)
http://www.rainierpr.co.uk/blog/2008/08/look-udder-way.html
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